If you can't afford a $71.7 million Warhol...

Yesterday, at Christies, the NY auction house, a record was set for contemporary art sales. The sale totaled $384.6 million, according to the NY Times. Andy Warhol's "Green Car Crash (Green Burning Car I) from 1963 sold for $71.7 million. The record for any contemporary art sold at auction took place on Tuesday, when Sotheby's sold Rothko's "White Center (Yellow, Pink and Lavender on Rose" for $72.8 million.

In the world of photography, an Andreas Gursky diptych (for those who are fans- the great one titled 99 cent II) sold for more than $3.3 million at a London auction in February, topping the previous record of $2.9 million paid for Edward Steichen's "The Pond -- Moonlight" at a sale at Sotheby's in New York in 2006.

Alas, most of us are not in that elite company who can afford these prices when hanging art in our homes. How wonderful it is that because of high end digital technology, fine art photography can be affordable to all of us!

If you’re like me, I want my home to be filled with beautiful art but at the same time I’m raising a kid and just don’t have the $85 million to spare to hang a Picasso over the sofa. But I can afford high end digital fine art photography. And that’s why Will It Look Good Over The Sofa was created - to make fine art photography more affordable and accessible to you. Even for your kid's rooms! We make large limited editions and they’re signed by the artist. (Read our article about high end digital photography if you’re confused about it on our Living with Art Section).

I also read an article recently that listed the best selling subject matters in art- guess what’s number one? - traditional landscapes. Second is local views, then semi-abstract landscapes and then abstracts.

While nobody would ever tell you to buy art based on popularity (that in my opinion, would be the last reason to ever buy anything!) well, we do cover those categories at Will It Look Over The Sofa.

Abstracts, in particular, have been a growing category in our collection. This month we have 27 new abstract images by Stephen Joseph who is based in NY. A great up and coming photographer! In honor of Stephen, our Photo Of The Month is Stephen's abstract image called "Westside Tennis." 5% of the proceeds of the sale of this image will go to Habitat For Humanity.

This is the time of year when another kind of photography is also popular-
wedding photography. We’re in the finishing touches of launching our sister site- The Wedding Picture.biz. The site is for photographers and brides. We have lots of information, a shop, tips on charitable weddings and most importantly, because many wedding photographers (at least the ones we’re going to include on The Wedding Picture) also do some really great fine art photography, we hope to sell some of their work in the future on Will it Look Good Over The Sofa. So if you know anyone getting married soon, please spread the word.

Thanks,
Andrea Sperling
Will It Look Good Over The Sofa